[Company development process]


In Oct. 2006, the company's leaders decided to set foot in reptile industry.

In Mar. 2007,Dongguan ETAN Industrial & Investment Co., Ltd. was established. It is dedicated to building a specialized domestic and foreign reptile supplies producer integrating R&D, manufacturing and sales.Dongguan ETAN Industrial & Investment Co., Ltd. was established. It is dedicated to building a specialized domestic and foreign reptile supplies producer integrating R&D, manufacturing and sales. 

In May 2008, an proprietary brand REPTI-ZOO was registered.

In Nov.,  the company attended China International Pet Show CIPS, where REPTI-ZOO products' design and quality was approved by the reptile pet industry at home and abroad.

In Aug. 2009, the company applied for and passed two platinum grade patents, which are the detachable terraria knock down terrariums and lighting hood. 

 In Nov., the company attended China International Pet Show CIPS, where REPTI一ZOO products' design and quality was approved by the reptile pet industry at home and abroad.The reptile terrariums with knock down structure and the multi-functional lighting hood are unanimously appraised by customers from all over the world.

In May 2010,the company attended Germany pet show Inter-Zoo.

In Mar. 2011the company attended American pet show APPA.

In Jul., the company applied for and was successfully granted the patent of a temperature and humidity controller.

In Feb. 2012,the company registered a new brand - WACOOL, dedicated to building a high-end proprietary brand image of the reptile industry.

In Mar., two patents for reptile terrariums were successfully granted.In Mar., two patents for reptile terrariums were successfully granted.

In Oct. 2013,seven patents for reptile supplies were successfully granted.seven patents for reptile supplies were successfully granted.

In Dec.,REPTI-ZOO developed into a renowned brand of the domestic reptile pet industry, leading the tide of the industry.In Dec., REPTI-ZOO developed into a renowned brand of the domestic reptile pet industry, leading the tide of the industry.

In Mar. 2014,the US market was successfully explored. Until then, the company's customer was expanded to more than 20 countries and districts in the world. 

In Nov., the company was renamed to Dongguan EtAN Pet Supplies Co., Lid., and resettled in a new plant of 10,000m², where more efficient and professional production lines were established.In Nov., the company was renamed to Dongguan ETAN Pet Supplies Co., Ltd., and resettled in a new plant of 10,000 m2, where more efficient and professional production lines were established. 

In Sep. 2015,three patents for reptile supplies were successfully granted.

From 2011 to 2015,the company participated in the most influential China International Pet Aquarium Supplies (CIPS) annually, which attracted massive visiting customers and a large base of audience to the exhibition booth.the company participated in the most influential China International Pet Aquarium Supplies (CIPS) annually, which attracted massive visiting customers and a large base of audience to the exhibition booth. 

In Jan. 2016Tmall flagship store was launched; meantime, Beijing-Shanghai-Guangzhou three-warehouse 4700 ㎡ was established, thereby the company virtually realized a new-type business pattern of on-line and off-line integration and Beijing-Shanghai-Guangzhou three-warehouse delivery. 

In Mar., the company purchased a land parcel of 60000m² in Boluo District,Huizhou City, used for the planned establishment of ETAN Ecological Industry Park before 2020.In Mar., the company purchased a land parcel of 60000 m2 in Boluo District, Huizhou City, used for the planned establishment of ETAN Ecological Industry Park before 2020. 

In May, the company entered into a strategic partnership with New Pet (Shanghai) Supplies Co., Ltd., to jointly explore new trends of the pet industry.In May, the company entered into a strategic partnership with New Pet (Shanghai) Supplies Co., Ltd., to jointly explore new trends of the pet industry.

In Sep., REPTI一ZOO brand VI promotion scheme was dedicated to building a perfect one-stop reptile pet equipment brand and leading Chinese reptile pet market.


In Oct., the company invested in New Pet (Shanghai) Supplies Co., Ltd. and promoted the sales of REPTI-ZOO, WACOOL,international well-known small animals and bird supplies,and attracted investment of New Pet's Franchising.

As of Oct. 2016, ETAN has held 16 patents in reptile supplies, and is currently applying for additional 8 patents in reptile supplies. In 2017, the company will launch 35 new product projects in reptile pet supplies.As of Oct. 2016, ETAN has held 16 patents in reptile supplies, and is currently applying for additional 8 patents in reptile supplies. In 2017, the company will launch 35 new product projects in reptile pet supplies.


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